We Negotiate a property release for stock footage video clips we provide. It can be a complex process, but here are some general steps we follow. Firstly, we Identify the owner of the property: Determine who owns the property that appears in the video clip. This could be an individual or a company.
You need to understand the terms of the property release
Review the terms of the property release agreement that you would like to negotiate. Understand what the release will allow you to do with the video clip, how long it will be valid for, and whether there are any restrictions or limitations.
Determine the value of the property release: Determine what the property release is worth to you. Consider the potential revenue that the video clip could generate and how important the footage is to your project.