{"id":9703,"date":"2023-03-20T20:41:29","date_gmt":"2023-03-20T20:41:29","guid":{"rendered":"https:\/\/tvdata.tv\/?p=9703"},"modified":"2023-03-21T16:33:17","modified_gmt":"2023-03-21T16:33:17","slug":"gorbachev-pizza-commercial-scenes-footage","status":"publish","type":"post","link":"https:\/\/tvdata.tv\/de\/gorbachev-pizza-commercial-scenes-footage\/","title":{"rendered":"Pizza, Perestroika und Gorbatschow: Die Geschichte hinter dem viralen Werbespot"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Im Sommer 1993 erhielt der ehemalige sowjetische Staatschef Michail Gorbatschow ein ungew\u00f6hnliches Angebot. Es kam von einer beliebten Pizzakette in den USA, die ihr Gesch\u00e4ft in die ehemalige Sowjetunion ausweiten wollte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Unternehmen, bekannt f\u00fcr seine einpr\u00e4gsamen Slogans und ausgefallenen Anzeigen, wollte, dass Gorbatschow in einem Werbespot f\u00fcr seine Pizza auftritt. Gorbatschow z\u00f6gerte zun\u00e4chst. Er hatte so etwas noch nie zuvor getan und machte sich Sorgen dar\u00fcber, wie seine russischen Landsleute es wahrnehmen w\u00fcrden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doch nach einigem \u00dcberreden willigte Gorbatschow ein, an dem Werbespot mitzuwirken. Das Unternehmen flog ihn in die USA und richtete f\u00fcr die Dreharbeiten eine provisorische Pizzeria ein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Werbespot begann mit einer Aufnahme von Gorbatschow, der in seinem typischen Anzug und Krawatte vor einem gro\u00dfen Pizzaofen stand. Er l\u00e4chelte in die Kamera und sprach auf Russisch, stellte sich vor und hie\u00df die Zuschauer in der Pizzeria willkommen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"576\" data-src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510333.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Critics argued that Gorbachev, who had played a key role in the collapse of the Soviet Union, should not be endorsing a symbol of American capitalism.\" class=\"wp-image-9713 lazyload\"\/><noscript><img decoding=\"async\" width=\"720\" height=\"576\" src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510333.jpg\" alt=\"Critics argued that Gorbachev, who had played a key role in the collapse of the Soviet Union, should not be endorsing a symbol of American capitalism.\" class=\"wp-image-9713\" srcset=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510333.jpg 720w, https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510333-300x240.jpg 300w, https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510333-600x480.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kritiker argumentierten, Gorbatschow, der eine Schl\u00fcsselrolle beim Zusammenbruch der Sowjetunion gespielt hatte, sollte kein Symbol des amerikanischen Kapitalismus unterst\u00fctzen. Die Gegenreaktion gegen die Kampagne war so heftig, dass Pizza Hut sie in Russland zur\u00fcckziehen musste.<a href=\"https:\/\/www.youtube.com\/watch?v=6moM0r_DQRQ\" target=\"_blank\" rel=\"noreferrer noopener\"> Video ansehen <\/a><\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"lyte-wrapper fourthree\" title=\"#1999 #Bannter Werbespot #Gorbatschow #PizzaHut Moskau Werbung Er wird bezahlt $1#Million\u00e4r #TVDATA\" style=\"width:480px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_6moM0r_DQRQ\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/6moM0r_DQRQ\/hqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/6moM0r_DQRQ\" \/><meta itemprop=\"duration\" content=\"PT2M22S\" \/><meta itemprop=\"uploadDate\" content=\"2023-03-21T16:14:09Z\" \/><\/div><div id=\"lyte_6moM0r_DQRQ\" data-src=\"https:\/\/i.ytimg.com\/vi\/6moM0r_DQRQ\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">#1999 #Bannter Werbespot #Gorbatschow #PizzaHut Moskau Werbung Er wird bezahlt $1#Million\u00e4r #TVDATA<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/6moM0r_DQRQ\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/6moM0r_DQRQ\/0.jpg\" alt=\"#1999 #banned commercial #Gorbachev #PizzaHut Moscow Advertisement He is paid &#36;1#millionaire #TVDATA\" width=\"480\" height=\"340\" \/><\/a><\/noscript><meta itemprop=\"description\" content=\"In 1999, Pizza Hut #PizzaHut launched a promotional campaign in Russia featuring former Soviet leader Mikhail Gorbachev. #Gorbachev #1999 #promotionalcampaign #controversy #Russia #SovietUnion #paidendorsement #betrayal #socialjustice #withdrawal #regret #advertising #politics #ideology #consumerculture. The campaign, called &quot;Gorbachev&#039;s Pizza Hut&quot;, featured Gorbachev in a series of advertisements promoting Pizza Hut&#039;s new menu items. #AmericanCapitalism However, the campaign sparked controversy in Russia and around the world, as many people saw it as an insult to Gorbachev&#039;s legacy and the Soviet Union. The controversy deepened when it was revealed that Gorbachev had been paid &#36;1 million for his role in the campaign. Some Russians saw this as a betrayal of the ideals of the Soviet Union, which had sought to create a society based on equality and social justice. Gorbachev himself later expressed regret over his involvement, saying that he had not fully understood the implications of the campaign and that it had been a mistake. In 1997, Pizza Hut aired a commercial in the United States featuring former Soviet leader Mikhail Gorbachev. In the ad, Gorbachev was seen entering a Pizza Hut restaurant and enjoying a pizza with his granddaughter. The commercial was meant to be a lighthearted joke about Gorbachev&#039;s political legacy and the collapse of the Soviet Union. #banned WHEN THE COMMERCIAL WAS AIRED IN RUSSIA, IT CAUSED A SIGNIFICANT CONTROVERSY. MANY RUSSIANS SAW THE AD AS AN INSULT TO GORBACHEV AND THE SOVIET UNION, AND SOME POLITICIANS CALLED FOR A BOYCOTT OF PIZZA HUT. THE RUSSIAN GOVERNMENT EVENTUALLY BANNED THE COMMERCIAL FROM BEING SHOWN IN THE COUNTRY. The &quot;Gorbachev&#039;s Pizza Hut&quot; campaign remains a controversial moment in the history of advertising, as it highlights the complex relationship between politics, ideology, and consumer culture. #PostSoviet commercials\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:480px;margin:5px auto;\"> <a href=\"https:\/\/youtu.be\/6moM0r_DQRQ\" target=\"_blank\">Dieses Video auf YouTube ansehen<\/a>.<\/div><figcaption><\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend die Kamera durch den Raum schwenkte, sah man Kunden, die mit einem breiten Grinsen im Gesicht Pizzast\u00fccke verschlangen. Gorbatschow nahm sich dann selbst ein St\u00fcck und biss kr\u00e4ftig hinein, um den Geschmack zu genie\u00dfen.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\" id=\"h-from-the-soviet-union-to-pizza-hut-gorbachev-s-million-dollar-endorsement\" style=\"text-transform:uppercase\">Von der Sowjetunion zu Pizza Hut: Gorbatschows Millionen-Dollar-Unterst\u00fctzung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Rest des Werbespots war ein Wirrwarr aus eing\u00e4ngigen Jingles, grellen Farben und Nahaufnahmen der Pizza selbst. Gorbatschow tauchte immer wieder auf, schnitt manchmal Grimassen oder tat so, als w\u00fcrde er Pizzateig in die Luft werfen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PizzaHut<\/li>\n\n\n\n<li>Gorbatschow<\/li>\n\n\n\n<li>1999<\/li>\n\n\n\n<li>Werbekampagne<\/li>\n\n\n\n<li>Kontroverse<\/li>\n\n\n\n<li>Russland<\/li>\n\n\n\n<li>die Sowjetunion<\/li>\n\n\n\n<li>Amerikanischer Kapitalismus<\/li>\n\n\n\n<li>bezahlte Werbung<\/li>\n\n\n\n<li>Verrat<\/li>\n\n\n\n<li>soziale Gerechtigkeit<\/li>\n\n\n\n<li>R\u00fcckzug<\/li>\n\n\n\n<li>Reue<\/li>\n\n\n\n<li>Werbung<\/li>\n\n\n\n<li>Politik<\/li>\n\n\n\n<li>Ideologie<\/li>\n\n\n\n<li>Konsumkultur<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pizza-diplomacy-the-day-gorbachev-starred-in-a-pizza-commercial\">Pizza-Diplomatie: Der Tag, an dem Gorbatschow in einem Pizza-Werbespot mitspielte<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"576\" data-src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510416.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Behind the Scenes of the Pizza Hut-Gorbachev Campaign: A Clash of Ideologies. The involvement of his granddaughter in the campaign adds an interesting perspective to the story of the Pizza Hut-Gorbachev controversy and highlights the complexities of using public figures and their families for advertising purposes.\" class=\"wp-image-9720 lazyload\"\/><noscript><img decoding=\"async\" width=\"720\" height=\"576\" src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510416.jpg\" alt=\"Behind the Scenes of the Pizza Hut-Gorbachev Campaign: A Clash of Ideologies. The involvement of his granddaughter in the campaign adds an interesting perspective to the story of the Pizza Hut-Gorbachev controversy and highlights the complexities of using public figures and their families for advertising purposes.\" class=\"wp-image-9720\" srcset=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510416.jpg?v=1681798138 720w, https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11510416-300x240.jpg?v=1681798138 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Hinter den Kulissen der Pizza Hut-Gorbatschow-Kampagne: Ein Zusammenprall der Ideologien<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Der Werbespot war sowohl in den USA als auch in der ehemaligen Sowjetunion ein Hit. Er verhalf der Pizzakette dazu, auf dem russischen Markt Fu\u00df zu fassen und der Welt gleichzeitig eine leichtere, spielerischere Seite Gorbatschows zu zeigen.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\" id=\"h-the-involvement-of-his-granddaughter-in-the-campaign-adds-an-interesting-perspective-to-the-story-of-the-pizza-hut-gorbachev-controversy-and-highlights-the-complexities-of-using-public-figures-and-their-families-for-advertising-purposes\" style=\"text-transform:uppercase\">Die Beteiligung seiner Enkelin an der Kampagne f\u00fcgt der Geschichte der Pizza Hut-Gorbatschow-Kontroverse eine interessante Perspektive hinzu und verdeutlicht die Komplexit\u00e4t der Instrumentalisierung von Pers\u00f6nlichkeiten des \u00f6ffentlichen Lebens und ihrer Familien f\u00fcr Werbezwecke.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nicht nur der ehemalige sowjetische Staatschef Michail Gorbatschow selbst beteiligte sich an der umstrittenen Pizza-Hut-Werbekampagne von 1999, sondern auch seine Familienmitglieder spielten eine Rolle. Neben Gorbatschow selbst war auch seine Enkelin Anastasia Virganskaya in einem der Werbespots zu sehen. Dies versch\u00e4rfte die ohnehin schon umstrittene Kampagne noch weiter, da Kritiker argumentierten, der Einsatz von Gorbatschows Familienmitgliedern sei ausbeuterisch und respektlos gegen\u00fcber dem Erbe der Sowjetunion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jahre sp\u00e4ter erinnerte sich Gorbatschow gern an dieses Erlebnis. Er gab zu, anfangs nerv\u00f6s gewesen zu sein, sagte aber, dass die Dreharbeiten viel Spa\u00df gemacht h\u00e4tten. Er scherzte auch, dass er noch nie so viel gegessen habe.<\/p>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img decoding=\"async\" width=\"720\" height=\"576\" data-src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11515196.jpg\" class=\"wp-block-cover__image-background wp-image-9708 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-object-fit=\"cover\"\/><noscript><img decoding=\"async\" width=\"720\" height=\"576\" class=\"wp-block-cover__image-background wp-image-9708\" alt=\"\" src=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11515196.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11515196.jpg 720w, https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11515196-300x240.jpg 300w, https:\/\/tvdata.tv\/wp-content\/uploads\/2023\/03\/11515196-600x480.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Pizza, Perestroika und Gorbatschow: Die Geschichte hinter dem viralen Werbespot<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pizza-perestroika-and-gorbachev-the-story-behind-the-viral-commercial\">Pizza, Perestroika und Gorbatschow: Die Geschichte hinter dem viralen Werbespot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie mehr \u00fcber die Pizza Hut-Gorbatschow-Kontroverse von 1999 erfahren m\u00f6chten, bieten wir hochaufl\u00f6sendes Filmmaterial zur nicht-exklusiven Lizenzierung an. Kontaktieren Sie uns, um Zugriff auf dieses seltene und faszinierende Filmmaterial zu erhalten, das einen entscheidenden Moment in der Geschichte von Werbung, Politik und Konsumkultur beleuchtet. Verpassen Sie nicht die Gelegenheit, einen einzigartigen Einblick in diese kontroverse Kampagne zu erhalten, und kontaktieren Sie uns noch heute, um auf das Filmmaterial zuzugreifen.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\"><p class=\"wpcf7-contact-form-not-found\"><strong>Fehler:<\/strong> Kontaktformular wurde nicht gefunden.<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>In the summer of 1993, former Soviet leader Mikhail Gorbachev received an unusual offer. It was from a popular pizza chain in the United States that was looking to expand its business into the former [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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